Yes, you can click the add content link above the content area.
The following is not a complete list of template variables, because some of them have specific requirements, but here are several of the ones currently available:
- Email – {{ email }}
- First name – {{ firstname }}
- Last Name – {{ lastname }}
- Coupon Code – {{ coupon_code }}
- Item Count – {{ item_count }}
- Phone Number – {{ phone }}
- Store URL – {{ store_url }}
- Store Name – {{ store_name }}
- Order Increment ID – {{ order_increment_id }}
- Date – {{ date }} (The date field can be different things in different triggers. Example: In the abandoned cart email it represents the quote date while in the order confirmation email it represents the order date).
You can also use twig variables and functions such as:
- {{ “now”|date(“Y-m-d_H-i:s”) }} – Will show a timestamp.
- {{ firstname ? firstname : “there” }} – If firstname is present it will use it, otherwise it will say “there”. For example: “Hi Bob” vs. “Hi there”.
- {{ date|date(“M d, Y”) }} at {{ date|date(“g:ia”) }} – May 12, 2026 at 7:05 pm
