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Although there are plenty of opportunities in the burgeoning $2.7 trillion e-commerce market, it is also fiercely competitive. Despite Amazon’s increasing grip in all corners of the industry, [...]

According to Statista, the average cart abandonment rate currently stands at 77%. For some industries, that figure is even higher, up to 82% for travel businesses for example. The sobering [...]

Though the e-commerce space is full of opportunity, the $2.7 trillion market is also fiercely competitive. There are new stores opening around the world each day, selling a variety of products [...]

First of all, what is search engine optimization (SEO)? It’s the art and science of increasing the natural visibility of a website or page in a search engine’s results. So, if you want to earn [...]

This article was updated on the 28th of June, 2019 with more recent newsletter examples as well as additional relevant data. Newsletters are a staple of email marketing. Yet many businesses do [...]

It’s a no-brainer that every e-commerce store should be sending out order email confirmations. Why? Customers want to know if they have completed the checkout process. Providing this reassurance [...]