Email Marketing

According to Statista, the average cart abandonment rate currently stands at 77%. For some industries, that figure is even higher, up to 82% for travel businesses for example. The sobering [...]

This article was updated on the 28th of June, 2019 with more recent newsletter examples as well as additional relevant data. Newsletters are a staple of email marketing. Yet many businesses do [...]

It’s a no-brainer that every e-commerce store should be sending out order email confirmations. Why? Customers want to know if they have completed the checkout process. Providing this reassurance [...]

For any marketer, we feel a sense of excitement when we are able to convert a visitor to a customer. However, only the first half of the battle has been won. The other half is trying to retain [...]

As an ecommerce business owner, you’re constantly looking for ways to improve and optimize your store. However, everything you do seems to be having very little impact. From perfecting each [...]

Email may be the oldest form of digital communication, but it’s among the most reliable and profitable. As you’ll see in the course of this post, it’s the one medium your business can retain [...]