Category: Email Marketing

The phrase “Thank You” is a universal way of expressing gratitude. Every language and culture have a code of saying thank you. In online marketing “culture”, a simple thank you

This post is an in-depth guide to email marketing and how it works. The number one factor to think about is providing value to your subscribers. How can you share useful,

In this rapidly advancing digital world, the way we communicate has changed with it. Even Skype now looks positively ancient in comparison to the likes of Zoom and Facebook Messenger. In the

I get this question a lot. “How do I increase my email open rate?”     As ever, there’s no straightforward answer.  It’s like trying to boil an egg to exactly how

Guess what? Years after email was supposed to die, suffocating beneath a pile of tweets and status updates, the medium continues to stay alive. The reason? It’s simple. Despite having

If you’re handing out crowns, email marketing wears it.   It’s a tactic that smart marketers rely on to drive results time and time again. Sure, there are lots of

Email is the foundation of everything online. E-commerce marketers often focus on tracking customer behavior through monitoring their browsing preferences (typically using a cookie), which can be a viable strategy.

Newsletters are a staple of email marketing. Yet many businesses do not use them to their full potential. For a well-managed email marketing strategy, open rates could be sky high.

It’s a no-brainer that every e-commerce store should be sending out order email confirmations. Why? Customers want to know if they have completed the checkout process. Providing this reassurance and